Holly Morphew, AFC®

CEO + Founder

Holly Morphew, AFC® is an award–winning financial coach, author, global speaker, and multi-generational entrepreneur.

Holly’s own journey to eliminating $67k in debt in her twenties, reaching financial independence in her thirties, and creating 11 streams of income are what inspire her to help others live their wealthy life.

Holly’s professional background in finance, real estate investing, and entrepreneurship are the foundation of her transformational programs, which have impacted thousands since they were first introduced in 2006.

Her book, Simple Wealth, debuted in 2021 a #1 best seller on Amazon in the categories of personal finance, money management, retirement, budgeting, women & business, real estate, personal transformation, credit repair, and wealth management. And in 2022, Bankrate named it one of the top ten personal finance books of the year.

Learn more about Holly and view her in the press here.

See Holly speak on How to Make a Financial Impact >

As a pioneer in the personal finance industry, Holly’s work has been featured in Forbes, Business Insider, Yahoo Finance, FemFounder, and more. Holly received the prestigious “Rotarian of the Year” award for her work in financial literacy, and has been recognized by the Association for Financial Planning and Counseling Education® with the “Bridging the Gap” award for outstanding work as an Accredited Financial Counselor® in private practice.

Holly earned a B.A. from the University of Colorado in International Affairs and Japanese with a Minor in Business. Today, Holly speaks, coaches, and writes about money, personal finance, and creating a life of design. She now resides in Denver, CO and her favorite things to do are travel, hike fourteeners, and watch the sun set.

What people are saying about Holly's programs

Hi! I’m Holly! In my twenties, despite being a high-earner I found myself living paycheck to paycheck and massively in debt. After doing “mental accounting” for a number of years, I finally decided to put a pen to paper and discovered I had $67,000 in credit card debt. When I called my financial advisor to ask for help, he asked me how much more money I wanted to invest each month. But I didn’t have money to invest. THAT was the problem! I knew in that moment that there had to be another way to build wealth.

I devoted the next year to learning everything I could about debt-elimination, wealth-building, investing, passive income, and money. I read hundreds of personal finance books, went to investing seminars, took courses, and interviewed financial experts.

I created a system, now known as the Financial Impact System, and three years later I was debt-free. Shortly after that I had money in the bank. I didn’t stop there and became financially independent my thirties, and a millionaire one year later. 

She created a system, now known as the Financial Impact system, and three years later she was debt-free. She didn’t stop there, and in her thirties, she reached financial independence.


about financial impact

Financial Impact is a private coaching practice that specializes in helping entrepreneurs and professionals create personal wealth and financial independence. Founded in 2016, we believe that building wealth is simple. All you need is a system and a basic understanding of how money works in today’s economy.

Our propriety system is designed to get you to financial independence as fast as possible, with your personal values and life goals at the core. Our programs meet you where you are right now. And where ever you are, is perfectly ok.

Building wealth requires a unique combination of mindset, strategy, and behavior. In addition to the system, our programs also give you tools stay on track. 

We believe that when spending, money-management, and financial decisions are made with information and intention, not only do you feel confident and powerful when it comes to money, wealth is a natural, inevitable outcome.

You fired me up and gave me so much confidence to “just be me” and “do it my way!” I am forever in gratitude. Look, I set up an Etsy site and updated my website. Thanks to your love.

BriAnne L.

I am grateful that Holly encouraged me to avoid bankruptcy. Working with Holly has helped me grow a deeper trust in myself and reach a situation where I am finally secure, debt free, and I have excellent credit again. I have managed to keep my home, and things have stabilized. I dreamed of starting grad school and I have done that. Not without stops alongs the way to figure out how to fund it without accruing too much more student loan debt. Holly provides compassionate, grounded support. Thanks Holly!

Jennifer H.

Before I took the plunge to do this program, I found myself holding my breath all the time and not even realizing why I felt so uptight. I had no idea what steps to take to get out of debt and felt really overwhelmed and very uneasy. Holly answered all my questions and gave me some tools to track my spending and plan for the future. I am no longer anxious or worried about getting out from under this weight! I think everyone deserves to have a plan of action and Holly does a fantastic job of listening to your concerns and developing a plan tailored to your needs and situation. It’s really been a breeze! Work with Holly- it’s totally worth it!

Katie C.

For over 2 years I struggled with my finances and debt. I heard Holly speak about how to make a financial impact and decided to be her client. She worked hard to analyze all my finances and debt and made it so easy for me to understand the numbers and how I can crush my debt.

Following her advice, I was able to manage my debts and improved my credit!

If any entrepreneur is struggling with their finances, I would highly recommend working with Holly!

Sam K., CEO - Auto Smart Offer

Holly’s private program gave me the understanding of where I am and where I want to be with a more clear direction of how to get there.

Scott L., CEO

Holly, you were the guest speaker at my Advocacy Session #12 Financial Fundamentals tonight. Thank you so much for sharing your expertise. I definitely will be using the four pillars to help me with my personal finances!

Narie N.

The private program opened communication with my wife regarding budgeting and how to get out of debt, gave me peace of mind and understanding about personal finance, created tangible next steps to get out of debt, and gave us hands-on instruction on how to create and manage a spending plan together.

Jack J.

Holly not only serves as a business professional but she also at times was a counselor. Holly was always very professional and on time. Anyone looking to get the foundation of financial education should definitely contact Holly.

Rick G.

Holly knows her financial FACTS! I liked the Financial Impact System because it “dumbed-down” finances for me so I could understand. Finances have always haunted my day-to-day life. Now I feel 100-times more confidant about building wealth and getting out of debt.

Kay B.

Holly’s coaching was amazing and very beneficial. It made me really think about what I am spending my money on and what I should be saving each month. The most beneficial lesson to me was how to pay down debt.

Jovi T.

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