Holly Morphew, AFC®

CEO + Founder


Holly Morphew, AFC® is an award–winning financial coach, author, global speaker, and multi-generational entrepreneur.

Holly’s own journey to eliminating $67k in debt in her twenties, reaching financial independence in her thirties, and becoming a millionaire one year later, are what inspire her to help others realize their innate potential to live a healthy, wealthy, happy life.

Holly’s professional background in finance, real estate investing, and entrepreneurship are the foundation of her transformational programs which have impacted thousands since they were first introduced in 2006.

Her book, Simple Wealth, debuted in 2021 a #1 best seller in the categories of personal finance, money management, retirement, budgeting, women & business, real estate, personal transformation, credit repair, and wealth management. And in 2022, Bankrate named it one of the top ten personal finance books of the year.

See Holly speak on How to Make a Financial Impact >

As a pioneer in the personal finance industry, Holly’s work has been featured in Forbes, Business Insider, Yahoo Finance, FemFounder, and more. In 2008 Holly received the prestigious “Rotarian of the Year” award for her work in financial literacy, and in 2017 she was recognized by the Association for Financial Planning and Counseling Education ® with the “Bridging the Gap” award for outstanding work as an Accredited Financial Counselor® in private practice.

Holly earned a B.A. from the University of Colorado in International Affairs and Japanese with a Minor in Business. Today, Holly speaks, coaches, and writes about money, personal finance, and creating a life of design. She now resides in Denver, CO and her favorite things to do are travel, hike fourteeners, and watch the sun rise.

Hi! I’m Holly! In my twenties, despite being a high-earner I found myself living paycheck to paycheck and massively in debt. After doing “mental accounting” for a number of years, I finally decided to put a pen to paper and discovered I had $67,000 in credit card debt. When I called my financial advisor to ask for help, he asked me how much more money I wanted to invest each month. But I didn’t have money to invest. THAT was the problem! I knew in that moment that there had to be another way to build wealth.

I devoted the next year to learning everything I could about debt-elimination, wealth-building, investing, passive income, and money. I read hundreds of personal finance books, went to investing seminars, took courses, and interviewed financial experts.

I created a system, now known as the Financial Impact System, and three years later I was debt-free. Shortly after that I had money in the bank. I didn’t stop there and became financially independent my thirties, and a millionaire one year later. 

She created a system, now known as the Financial Impact system, and three years later she was debt-free. She didn’t stop there, and in her thirties, she reached financial independence.


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