Holly Morphew, AFC®

CEO + Founder

Holly Morphew is an award–winning financial coach, author, global speaker, and multi-generational entrepreneur. 

Hi! I’m Holly! In my twenties, despite being a high-earner I found myself living paycheck to paycheck and massively in debt. After doing “mental accounting” for a number of years, I finally decided to put a pen to paper and discovered I had $67,000 in credit card debt. When I called my financial advisor to ask for help, he asked me how much more money I wanted to invest each month. Was he not listening? I didn’t have any money to invest! I knew in that moment that there had to be another way to build wealth.

I devoted the next year to learning everything I could about debt-elimination, wealth-building, and the economy. I read hundreds of personal finance books, went to money and investing seminars, took courses, and interviewed financial experts.

She created a system, now known as the Financial Impact system, and three years later she was debt-free. She didn’t stop there, and in her thirties, she reached financial independence.


Holly began teaching personal finance in 2006 to young adults as a service project with Rotary International. In 2008, she received the prestigious “Rotarian of the Year” award for her work in financial literacy.

After a successful career in real estate and finance, and with a passion for lifestyle design, financial independence, and mindful living, Holly founded Financial Impact in 2016.

Holly is Accredited Financial Counselor® and is recognized for her unique approach to money, which reinforces core values while creating wealth. Through programs, courses, and speaking, Holly has coached thousands to peace of mind and confidence with their money.

In 2017, Holly was recognized by the Association for Financial Planning and Counseling Education® with the “Bridging the Gap” award for outstanding work as an entrepreneur and financial coach. Holly has spoken to audiences of 2500+ on the topic of money, leadership, and conscious living.

Holly has a B.A. in International Business & Japanese from the University of Colorado. She now resides in Boulder, Colorado. Holly loves to hike fourteeners, watch the sun rise, travel, and practice yoga.

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